Custom software and AI that scales how you actually work.

We build tailor-made systems, integrations, and AI-assisted automated workflows - growing your business by breaking free from "one-size-fits-all" platforms, spreadsheets, and manual processes.

about
ABOUT THE WEB PEOPLE

Custom systems and AI expertise, since 2001

What we build

Custom systems and AI, built around your business

We design and build custom business systems that match the way your company really works — not the other way around. From ERPs and internal tools to AI-assisted workflows, we focus on removing friction so your team can move faster with fewer mistakes.

Custom Business Systems

End-to-end systems for operations, sales, and internal workflows. Custom ERPs, order management, customer portals, internal dashboards — if you can walk us through the process, we can build it.

Integrations & Automation

Glue together the tools your team already lives in. We integrate CRMs, accounting, inventory, internal databases, and third-party APIs to remove double-entry, reduce human error, and speed up turnaround times.

AI-Assisted Workflows

We don't just add AI for the sake of it. We design workflows where AI genuinely saves time: automated document processing, compliance pre-checks, classification and tagging, customer intent detection, and smart routing tuned to your business rules.

Custom Tools

Where off-the-shelf models and tools aren't enough, we build and train custom tools, including custom AI. That includes computer-vision systems, automated compliance and categorization, pre-screening pipelines, retail analytics, and generative tools for mock-ups and concepts.

Built to Fit Your Business

We fit the technology to your business, not try to squeeze your workflows into a pre-packaged product. Every system is tailored to your team, data, and constraints.

Long-Term Partnership

As your business changes, we keep your systems evolving too. We value long-term relationships and are proud to have successful partnerships spanning decades.

Process

How we work

A straightforward process built around understanding your business, designing the right system, and iterating quickly with real feedback from your team.

1. Understand the business

We start with your workflows, constraints, and goals — what's slow, error-prone, or blocking growth for your team.

Discovery & planning
  • Deep dive into your current tools and processes.
  • Identify bottlenecks, risks, and opportunities for automation or AI.
  • Align on success metrics and constraints.
2. Design the right system

We map out data flows, integrations, and where automation or AI will actually make a difference.

Architecture & design
  • System and data architecture that fit your environment.
  • Clear integration and automation plan.
  • Roadmap broken into small, shippable milestones.
3. Build fast, iterate fast

We deliver usable slices quickly so your team can start getting value and we can refine based on real usage.

Build & evolve
  • Rapid implementation with frequent, practical check-ins.
  • Adjustments informed by real-world usage and feedback.
  • Ongoing support so your systems don't get stuck at version 1.0.
Duncan Enman, Founder & CTO

Duncan Enman
Founder & CTO

Why teams choose The Web People

Over two decades of shipping custom systems, from internal tools to ERPs and AI platforms. We combine deep technical experience with a small, senior team that moves quickly and cares about the details of how your business runs.

Projects

A few of the systems we've delivered

Most of our work sits behind the scenes, but here are a few examples of the kinds of systems we've helped build and scale.

Client Work

Global Stock Photo E-commerce Platform

Custom e-commerce system for a stock photo company with over 100M assets and more than 10M customers across nearly every country in the world.

Client Work

BevOps: Beverage ERP

A custom ERP tailored to beverage alcohol operations, connecting inventory, orders, compliance, government portals, delivery partners, and reporting in one system.

Client Work

AI Retail Analytics Platform

Computer-vision and analytics tools that uses a phone camera to in real-time view and analyze a retail store's offering and performance, providing instant metrics and suggestions to the sales team.